Intellectual Property Rights
The Internet grows every day in the role as a huge display window out to the world market. It has become more important for companies to be seen and found on the Internet. A recent survey shows that 40% of the Swedes used the Internet to find information related to travels and accommodation during 2005. During 2004 the result for the same survey was 29%.
The growing demand for services through the Internet also has a backside. What if someone got hold of the traffic, i.e. Internet users, looking for a company's homepage? Or what if someone “hijacked” domain names that people might type in while trying to find a company's homepage? On this page we will discuss how this piggybacking is done and also what business owners can do to prevent this from happening by actively defending their intellectual property rights.
Before continuing reading on these pages, please note that the fact that someone is monetizing on a domain name isn’t equivalent with that person being a cybersquatter. As you will see, it is possible to monetize on domain names in a legitimate way if the domain names are non-trademarked domain names like for example generic domain names.